Why is AI important for your business?

As AI progresses and becomes more widespread, people’s perceptions of it keep changing. We couldn’t be happier that artificial intelligence has now entered every part of our lives! The AI tsunami has leveled everything, from individual lives to large and small businesses, by assisting them in expanding, making better decisions, and enhancing management. But this […]

4 ways AI can help optimize your product development project

As the digital revolution affects the fundamental way any organization is run, artificial intelligence is one of the most important breakthroughs to keep an eye on. While the technology is still being polished and expanded, it has already made an impact in a variety of industries, with astonishing outcomes. Not to sound too far-fetched, AI […]

Transforming marketing using AI and data

Transforming marketing in the 21st Century requires a new and cutting-edge approach to internet marketing. While traditional marketing techniques are still necessary, recent developments in Artificial Intelligent technologies mean that the days of “push button” or “delete” have long since passed. Companies must instead embrace the intelligence gleaned from their data-rich business models and use […]

What are the most valued marketing AI use cases?

Gartner predicted that by 2021, 80% of technology would be built on an AI foundation. And as artificial intelligence (AI) has become increasingly prevalent across industries, there is no denying that the marketing industry has had its fair share of AI’s impact in its processes.   The reason therefore is that automation and tools that provide insights, strategy and control are considered the most valuable. The use of AI in many cases have […]

The future of AI in digital marketing and sales

The world has witnessed a great deal of technological advancement. Artificial intelligence (AI) is rapidly influencing many aspects of modern life, including the usage of smart gadgets, chatbots, and even self-driving cars. As the world gains a deeper knowledge and understanding of AI’s promise and potentials, it is no wonder that companies of all sizes […]